Business Communications Case Study Example | Topics and Well Written Essays - 1750 words

Business Communications - Case Study Example My problem came when we were supposed to purchase chemistry books for our new class. Since I lived near to the book store, my best friend asked me to purchase one for him too. I bought two books, one for myself and the other for my friend at $10 each. The next day I gave the book to my pal and told him that the book cost $15. I told him this price on the presumption that I can keep a $5 commission for getting him the book. My friend unknowingly paid me $15 and that was the end of matters when a day later my friend confronted me about the real price of the book. Feeling ashamed of myself I lied and told him it was for $15. Somehow he had found out the real price from somewhere and had come to me to ask for an explanation. Being a coward, I didn't tell him and then severed my friendship with him. I could have told him the real price and that might have solved my problem. However for two days I felt bad about this whole situation and finally gathered enough courage to go up to my friend and apologize to him and returned him the money. The company, Mugs and Cups, is in the specialty utensils industry with many competitors fighting to take a lead in the local market. Apart from cups and mugs, all kitchenware in huge verities is also available. Being in a Specialty industry means that only higher income groups are targeted by offering only Quality products but at a Premium rate. Ethical organizational development underpins all our activities thus our Customer-Oriented Attitude takes us a long way ahead of the competition. Conclusion Giving maximum value to our customers via our products and experience at our outlets, we aim to build a huge yet loyal customer base that is sustainable in the long term. 1) Introduction Our main competitor at the moment is coffee giant, Starbucks. Being the market leader, Starbucks business model has earned them huge revenues while taking out smaller coffee houses in the way. Crystal Mugs is a small and young company, but it is giving Starbucks a run for their lives in certain specific areas in New York City. (Source: www.starbucks.com) Body The Starbucks brand name is known globally and it is recognized by its logo by people of all ages. This is mainly due to high budgets for advertisements and marketing strategies. Being a global chain, they have the financial backing and the liberty to open a store in any area they want and they do this well with their blanketing strategy. Being located in every few blocks, they have built a walking to store culture for the customers and by giving them the 'Starbucks Experience', they have won the hearts of many. Conclusion The size of operations of Starbucks is so huge that it can wipe away any competitor in a jiffy. With huge expenditures on human resources, strategies and marketing etc., Starbucks is our most threatening competitor. But with increased vigor and passion, we at Crystal Mugs offer a difference for our valued customers. 2) Introduction With intense competition at our heels, we needed to have a strategic location so that competition could be beaten even with their reputation. The location is extremely important for every business which should be close to its target market. Body Located in New York NY, just around the Washington Park Square on the Greene Street, so that people who come for a hang out at the park can take a quick stop at Crystal Mugs for Coffee. We even cater to deliveries

Rhetorical Essay Example | Topics and Well Written Essays - 1000 words

Rhetorical - Essay Example In the course of this paper I will examine the rhetoric employed by Nathan Comp in his article entitled â€Å"An End to the War on Weed?† This article suggests that recent changes indicate the status quo with regards to the criminalization of marijuana may soon be at an end. Logos is an important aspect of Comp's argument. He wants to present his argument as eminently reasonable and the alternative to it as foolish. He presents many facts about the status quo which suggest that it is not working. He argues that there is a â€Å"growing sense that America’s marijuana policy is more harmful than the plant itself . . .† However, his reasoning is a bit simplistic. If the status quo is defective, simply remove the laws creating it, he says, and everything will be solved. This argument is a bit childish. As suggested below, legalizing marijuana does not solve the crime problems relating to other drugs. He argues that voters no longer seem to care that presidents have a dmitted to using marijuana. That is an important fact, but all presidents have said it is a negative thing and none support its legalization. If voters were to elect a stoner as president that might be more definitive. The suggestion is frequently made that marijuana is safer than alcohol, but again little evidence is used to support this claim. Experts are quoted saying: â€Å"The problem is that people still have a perception of harm that’s been built up over many years . . . If marijuana were legalized tomorrow, in 10 years these perceptions would be very, very different.† This is pure supposition and not logic. The evidence is divided on this issue. Nevertheless, this effort to appeal to authority sounds convincing and is useful logos. A great example of Comp employing ethos to recommend his argument is when he speaks about the Obama administration's potential backtracking on a liberalized regime towards marijuana. Comp does not believe these actions mean much. He writes, â€Å"to paraphrase Victor Hugo, not even the strongest government in the world can stop an idea whose time has apparently come.† This is a useful quote as it appeals to idealism and faith. It suggests that the people are opposed to the government and that the people have right on their side. By quoting Hugo, Comp sounds more credible, more classical, and more authoritative. This is a good example of using rhetorical ethos to make a point. The paraphrase is slipped into the argument but helps set a persuasive tone. The ethos Comp wants to communicate through this paper is one in which those who support legalization are pragmatists and progressives, and those who oppose it are retrograde and careless. This is a moral issue for Comp. The two sides are divided between good and bad. Pathos is as much a part of Comp's argument as any other rhetorical technique. He tries to frighten the reader into believing in his view on legalizing marijuana. Describing the situation in M exico, he writes that arguments for legalization â€Å"have taken on unusual gravity over the last year, as drug-fueled violence along the Mexican side of border has excited fears that the carnage and mayhem will spill over into American cities. Testifying before a House panel in March, a top Homeland Security official warned that the cartels now represent America’s largest organized-crime threat, having infiltrated at least 230 American cities.† He presumes that these facts support the argument for legalization,